It shouldn’t surprise anyone that here at Renegade Element, we appreciate those with a more unique outlook on life, willing to think outside the box and risk ridicule to combat bordom and blandness. As a geek, that extends to those sites that tickle our funny bone with their particular kind of humor — thinkgeek, LOLcats, and w00t! So when w00t had news to break, how did they do it? By monkey, of course, kickin’ it old style. Move over, Fresh Prince.
Clearly, Amazon knows a good thing when it sees it, and apparently they know how to leave well enough alone. First Zappos, now w00t. Fingers crossed that the agile and innovative cultures that make these particular companies fresh and forward thinking stay unblemished by the corporate giant shadow behind them.
You can read the press release from w00t!’s CEO Matt Rutledge here on the woot.com blog.
monkeys rule! I would so love to be a part of doing something off the cuff such as this.
I was singing it all night last night too. ; )