My friend Todd Sanders (@tsand on Twitter) is crazy, unpredictable, and always pushing the envelope–waaaay more than me. He’s a web nerd at University of Wisconsin, a video fanatic and, possibly the worst of his sins the week before a Steeler’s Super Bowl, a diehard Green Bay Packers fan. He’s currently
getting ready to in the middle of driving a Mercedes Benz with his friend and co-driver John Pederson (@ijohnpederson on Twitter) in “the world’s first Twitter-fueled race.” You can visit their team website, join their Facebook page, or even follow the race here (update: the link to the live tweet/fuel/race progress does not play nice in Chrome, apparently, so you will want to use another browser to watch the progress across the map and see how much fuel they have at any point). In a nutshell, Todd and John are driving an S-Class Mercedes Benz from LA to Dallas while their celebrity coach, Pete Wentz (@petewentz on Twitter, bass player and lyricist of Fall Out Boy) calls the plays.
Each team’s progress is “fueled” by Twitter activity during the race. Over a three-day period, we will earn points not only for collecting Tweet Fuel, but for our performance on a series of social media-related challenges we will face along the way. The team that reaches the Finish Line with the highest total score will be declared the winner.
Team hashtag (#MBteamS) = 1 pt
Team Cap’n handle (@tsand) = 1 pt
RT with either @tsand or #MBTeamS = 1 pt
RT of @tsand that includes #MBteamS = 3 pts*
Yes: RT @tsand No: (via @xxxx) or just using the button
Tweet on, racers! And go, bacon!