Today is Earth Day. I should be more excited about it than I am, just because we only have one. But some days just feet like a Hallmark excuse for more cards and swag. Or guilt. There’s always room for guilt (paper–which deforest our lands? Or plastic–which fill our landfills?) and sometimes a girl just needs a break from hemp guilt.
That being said, I think that Jones Soda has actually embraced the day for what it really was intended for: to remind us that the earth is what we all have in common. In celebration of Earth Day, Jones Soda employees are off the grid for the day. I didn’t say they’re off; but rather, they are off the power grid. All employees are cycling to power the bare
essentials (telephones, computers, lights, etc.) in the office from
9:00am to 5:00pm PST.
Okay, how freaking cool is that???
They’re pulling out all the stops. There are cameras that show you streaming footage of pedaling employees in real time. You can leave comments to encourage the cyclists as they wonder why on earth did they agree to sweat on camera. The company is offering free sodas if you take the Jones Soda Earth Day Pledge. They even tell you how they got ready for it on their blog.
Why do I love this? In part, because it is another example of a business engaging with the community on their own level. I also love it because it’s fun, and frankly we could use more fun in our lives. I love it because it’s another example of grassroots effort to get involved, and Jones Soda is giving back. Even if it’s for a day. Even if it’s nothing more than a token effort, all things considered. How many of us don’t even make that token effort? (raises hand here) I love it because it uses technology to bring us together, and that lets us all be a part of the bigger picture.
Happy Earth Day, folks. Be kind to each other and to your own little corner of the earth.