Today we’ve spent the afternoon in a Transmedia Storytelling Workshop, a precursor to tomorrow’s full day Media Commons Tailgate here at Penn State. Tasked with using a combination of tools to tell a story, our group (a librarian, an instructional designer, a disruptive technologist and a web designer) sat down to discuss possible story lines and tools. Originally we brainstormed about a smart phone app that would help users (visitors, new students, faculty, staff) navigate the campus and customs at Penn State. We thought of it, quite simply, as a survival app. You can see from our Google doc that we were really starting to roll with use cases. It became apparent, however, that we needed to focus on one specific use case in order to tell the story. One thing led to another (as things are wont to do) and suddenly we realized the survival story we needed to tell was clear: how to survive a zombie squirrel outbreak.